thedailywhat:

McBacklash of the Day: McDonald’s this week become the latest fast-food giant to learn an important lesson about trying to force a Twitter hashtag meme based on a marketing campaign.

That lesson? Don’t.

You’d think Wendy’s failed attempt to make #HeresTheBeef happen would have prevented McDonald’s from making the same mistake with #McDStories, but you’d think wrong.

After Mickey D’s official Twitter feed tweeted an self-congratulatory quote attributed to a “McD potato supplier” (since deleted) along with the hashtag #McDStories, it didn’t take long for Twitter users to turn the trend-forcing on its face and offer up their own, less flattering “McD Stories.”

#McDStories quickly became a gushing stream of badvertising. Until this morning, that is — when it turned into a gushing stream of news stories about how badly McDonald’s failed.

[dailydot / @natebramble.]